A North Devon fish and chip restaurant has been named as one of the UK's top 10 fish and chip restaurants.
The Pelican in Barnstaple has reached the top 10 in Seafish's 2017 National Fish and Chip Awards.
The Pelican will now battle against the nine other contenders as they vie for the Independent Fish and Chip Restaurant of the Year Award and aim to claim the title of best fish and chip restaurant in the UK.
- Trenchers Restaurant in Whitby, North Yorkshire
- Mister C's in Selby, North Yorkshire
- Harbour Lights in Falmouth, Cornwall
- Lloyds in Lampeter, Ceredigion
- The Fishermans Wife in Whitby, North Yorkshire
- The Elite Fish & Chip Company in Lincoln, Lincolnshire
- Catch Fish and Chips in Glasgow, East Renfrewshire
- Seafresh Restaurant in Pimlico, London
- Something Else Fishy in Sherborne, Somerset
To get to this stage and secure a place in the coveted shortlist, The Pelican has faced appraisal by industry experts across a wide variety of judging criteria including fish sourcing policies, restaurant facilities and appearance, staff training and development practices, menu diversification, and marketing and promotional activity.
They also received mystery shopping assessments to ascertain customer service levels and the quality of the fish and chips on offer.
Over the coming weeks, the restaurants will be subjected to further mystery shopping assessments and in-depth judging audits. This next stage of the competition will whittle down the top 10 to establish the top five UK fish and chip restaurants that will compete for the top accolade to eventually be presented at the awards ceremony, held in London on January 26, 2017.
Alan Pearce, field sales manager at Goldensheaf, award sponsor, said: "As the UK's leading batter mix producer, with a heritage of over 60 years, we can identify with the importance of being recognised as a quality performer within the fish and chip industry.
"This award category rewards those that provide an outstanding fish and chip dining experience for their customers, while continually striving to improve their standards and diversify their offering. We congratulate the 10 restaurants in reaching this stage of the competition and wish them the best of luck in the next round of judging."
Marcus Coleman, chief executive of Seafish, said: "This award recognises our country's best fish and chip restaurants for their commitment and high level of professionalism across all aspects of running a successful restaurant.
"The quality of entries this year has been outstanding; I know the judges were extremely impressed with the businesses' in-depth knowledge and thorough understanding of our industry – it was a tough job determining a final 10.
"I would like to thank our finalists for upholding our industry's high standards, helping us to reinforce the UK's reputation as the home of the world's best fish and chips."
The National Fish and Chip Awards are recognised as one of the most prominent and respected seafood industry events in the UK. They celebrate the Great British tradition of fish and chips, showcasing the best talent, quality and choice offered by fish and chip businesses through 13 different award categories.