PETROC STAFF: Rear - Meryl Tanton, Caya Munro and Sarah Chard. Front - Sarah Dart and Gina Meadows, holding copies of the new prospectus.
PETROC has been revealed as the new name for North Devon College.
The name was revealed to staff and students at 10.40am today.
Principal David Dodd said the merger of North Devon College with East Devon College meant both names had to go.
The college has worked with a company called Interbrand to come up with the new name, brand and logo.
New logo for Petroc College
Revealing the new name Mr Dodd said: "In a series of language and naming exercises, we explored perceptions of Devon, of the colleges and its people.
"Around 200 people generated 400 different possible names. But ultimately, and overwhelmingly, one word – one name – emerged from the workshops. Our new name is: Petroc."
Mr Dodd said: "Petroc is now, the times we're living in.
"Though ancient in origin, Petroc has the look and sound of a modern word. It could be coined today.
"And, having reinvented itself, Petroc is now redefining us. We've trademarked the word and our logo — or wordmark — is the primary means of identifying Petroc."
Petroc reached 20,000 learners a year, from all over the country.
It is a business with a turnover of up to £40 million per year and employs almost 1,200 staff in locations across north, east and mid Devon, as well as north Cornwall.
Funds for the rebranding were allocated by the Learning and Skills Council. The project is due for completion by September 2010.
The total budget is £330,000 and the college says the most substantial items of expenditure are yet to come.
The college will now use the Petroc brand on signs, vehicles and stationery.
Anticipating criticism that Petroc is a Cornish name, the college said in a statement: "Petroc is a Celtic name that has connections with Cornwall but even stronger links with Devon where the county's flag is dedicated to him.
"Cornwall's main patron saint is St Piran, whose flag is recognised as the Cornish national symbol.
"St Petroc was born in Wales but primarily ministered to the people of sixth century Dumnonia (now Devon, Cornwall and parts of Somerset and Dorset).
"He is one of Cornwall's patron saints but there are 17 churches dedicated to him in Devon, while there are just five in Cornwall."
Click here to read David Dodd's full speech.
Why has North Devon College been rebranded? Click here for some questions and answers.