ILFRACOMBE is already renowned for its beauty and charm – attracting hoards of holidaymakers form all over the world each year.
But as if we needed any more excuses to sing the praises of the unique North Devon seaside town, here are five very good reasons to be excited about its future.
1. It could soon be home to a state-of-the-art water sports centre.
Earlier this year a bid was made to the Coastal Communities Fund to help finance the construction costs of the proposed water sports centre.
The £1.3million building, which is set to be located in Larkstone Cove, was granted planning permission by the council's planning committee last year.
As part of the project the centre will include boat and equipment storage facilities, showers, changing rooms and a cafe.
2. Costa Coffee is coming to town.
The Journal recently reported how the international coffee giant will be joining the other stores on Ilfracombe high street, with mixed reactions from residents.
The new store will sell both eat-in and takeaway coffee and other hot and cold drinks, sandwiches, filled rolls, cakes, pastries, coffee beans and other related products.
And this leads onto the next exciting retail prospect for the town...
3. It now has its own specially appointed regeneration ambassador.
North Devon Council's executive member for environment Rodney Cann now has special responsibility for assisting regeneration in Ilfracombe.
His job is to identify and address any issues and seek out opportunities for future growth. Mr Cann said: "We have made the regeneration of Ilfracombe a priority for positive action."
As part of his new role, Mr Cann will also take over as the district council representative on the One Ilfracombe board, with immediate effect.
4. It is increasingly becoming known as North Devon's foodie paradise.
Ilfracombe may miss out when it comes to some of the bigger names on the high street, but its independent eateries are leading the way for North Devon.
Many nooks and crannies in the town offer up a different culinary treat, from fine dining at Thomas Carr's Michelin star restaurant, The Olive Room, to chilled out grazing and cocktails at the Black Sands Bistro.
As well as a wealth of restaurants, tea shops and takeaways to choose from, there are also many independent shops selling homemade delicacies, including Victoria Cranfield's Proper Marmalade Company – "an emporium of marmaladiness".
5. It is constantly growing as a hub of artistic talent.
Home to many participants of the popular North Devon Art Trek, Ilfracombe also boasts a wide selection of galleries and art shops.
Love or hate it, Damien Hurst's Verity brings curious crowds to the town, as do his gallery/shop and restaurant.
It can only be assumed that more like-minded creative types will be drawn to such a vibrant and active artistic community in the future.