Pub chain Wetherspoons has submitted plans for a futuristic two-storey pub and restaurant at the former Collingwood Hotel site in Ilfracombe.
The national firm says its iconic curved design, which boasts a glass dome and roof terrace, reflects the town's seaside heritage and could trigger further development on the sea front.
However, the plans do not include provision of a hotel which had been included in previous plans submitted by the company in 2011.
Wetherspoons submitted this latest application to North Devon Council on March 28 and the plans are under consultation until May 9.
However, the accompanying documents and pictures have not been accessible to the public until this morning.
The plans for the Wilder Road site show an eye-catching futuristic building constructed using materials such as glass, copper, aluminium and stone.
A supporting statement with the application said many designs had been considered in recent years.
It said: "The site needs a building that will rejuvenate the area.
"A Victorian style was considered but it was felt this style of modern pastiche would not sit well against the original Victorian buildings and that a more modern approach was needed.
"This style, whilst reflecting the seaside heritage also, fits with a modern construction of clean lines, bold geometry and minimal ornament."
Inside the pub will feature several bespoke fire places, one large bar and sculptures and artwork from local artists.
Outside there will be a beer garden at the front of the building and a roof terrace with a sheltered lounge and heaters.
The building will also include a lift.
A 17-space car park with a barrier entry system will be included at the rear of the building.
Wetherspoons says it will address crime and antisocial behaviour at the pub by not offering 2-for-1 or all-you-can-drink deals and by providing a wide range of non-alcoholic drinks.
The firm's management plan says staff are trained to continually assess the sobriety of customers and that CCTV will be provided throughout our premises.
Wetherspoons hope the pub will open from 7am to 12.30am from Sunday to Wednesday, and from 7am to 1.30am from Thursday to Saturday.
The application states the pub will not play music.
Residents will also be asked to submit suggestions for the pub's name as part of a competition during the construction of the building.
In 2011 Wetherspoons submitted plans to build a 52-bedroom hotel and public house at the site which were approved by North Devon Council.
However, the supporting statement with the new application says: "This scheme does not propose hotel accommodation.
"The client believes creating an attractive building will bring more tourists to the area which will encourage people to use the surrounding hotels and accommodation facilities therefore enhancing the sustainability of this part of Ilfracombe."
Ilfracombe town and district councillor Philip Webb, who is also a member of the town's marketing and development sites group, said he was very excited by the plans.
He said: "This is great news for Ilfracombe as we will soon be getting a top quality facility for locals and tourists.
"This is a big investment in our town and will create much needed jobs, boost the economy and smarten up the seafront.
"Myself and others have been working with Wetherspoons since the beginning of the year to bring this good news to the town and I hope to be amongst the first to sample the excellent food and drink that will be on offer from 2014."
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