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VIDEO: Barnstaple advert which cost nearly £10,000 airs on ITV

By NDJWill  |  Posted: March 27, 2012

  • Stills taken from the advert

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CENTRAL Cinema in Barnstaple hosted the silver screen unveiling of a TV advert for the town on Monday.

The ad which cost nearly £10,000, was paid for by BIDBarnstaple, and will be screened on ITV every day from now until April 22, and should record up to 800,000 views, according to figures from the broadcaster.

BID Barnstaple chairman Dane Stanley said: “There’s no way any one business, or even a group of businesses, could stretch to this budget. This is what BID can do for Barnstaple.”

Aimed at attracting people to Barnstaple from throughout the south west, the advert showcases the idea of a ‘day in Barnstaple,’ according to Artavia Advertising, who produced it.

It starts with a series of photos showing people out and about in the town during the day before showing similar images taken in the evening and at night.

The soundtrack to the ad is provided by Barnstaple based band Severe Zero. Front man Luke Bond, who helped with edit the soundtrack, said: “It’s nice to be involved with something like this and we’re pretty pleased with the final product.”

Artavia’s account manager for BID, Emma Scott-Goldstone, said the ad was based on a similar campaign budget airline Easyjet had run. She said that by using still images the ad could be easily and inexpensively altered to be re-run in the middle of summer and at Christmas.

What do you think of the advert? Vote in our poll or let us know your views by commenting in the box below.

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  • phipsdav2  |  April 02 2012, 5:41PM

    Richydingwall. I totally agree with you when it comes to local producers and also with our Pannier Market. Note I mentioned how I thought that East West Bakery was great and they produce such a great range of food products, but you have missed the point that I make in regards to Green Lanes and some of the shops and the prices they charge and you can not say these are local shops they are big retailers and are quite frankly pricing them selves out of business, hence why I said about Asda and Morrisons providing more competition which creates keener prices. Would I be right in assuming that you do not have to travel to Barnstaple daily from Bideford or Instow or Fremington to get to work when the Schools are on? because if you did I can not see how you can say the traffic flow is a lot better than it was. I am just a Citizen of North Devon on a low income and I am sure if I was a local Business man then I would say the same as you that tourism is our biggest asset but at the end of the day it will be the Locals who will keep local businesses afloat not Tourest sorry.

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  • richydingwall  |  April 02 2012, 10:06AM

    Great news for Barnstaple, tourism is our biggest asset, so we should absolutely make the most of it. As for previous comments about this being bad for locals, I couldn't disagree more, the traffic flow through this town is a lot better than it was, and surely more money coming into the area is a fantastic thing for the local economy. I also strongly think we should discourage more supermarket development and support our local businesses. More money in the local economy = more money in locals pockets, not in ASDAS!! We have so many brilliant local producers and a wonderful Pannier Market which is something rare these days and we should all fight to keep it!

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  • phipsdav2  |  March 27 2012, 7:50PM

    The problem with encouraging more people to visit Barnstaple is that those who live there will end up with even longer traffic queues and with the cost of fuel at present it will cost the locals even more money to get around. Also I know people are knocking the possibility of Asda and Morrisons coming to town but for those on low incomes it will be good for competition. East West Bakery is great but some of the shops in Green Lanes has to ask themselves why they are closing down and a lot of their problems are because people can not afford to shop there. I would say that for every twenty garments purchased at Primark only one item of clothing is purchased from the Green Lane stores so my oppinion is that although this advert will encourage more visiters to Barnstaple it will be a falce economy end of.

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  • accom  |  March 27 2012, 3:18PM

    Anything aiming to bring tourists to our area must be a good thing.

    Rate   15
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