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Tour of Britain brought £7.3m spending into Devon's economy

By Western Morning News  |  Posted: November 26, 2012

Pablo Urtasun crosses the finish line, above,  to win the Devon stage of the  Tour of Britain, at Dartmouth. Overall some 220,000 spectators watched the stage, on its way from Barnstaple over Dartmoor to the South Hams. They were able to see Devon's Jon Tiernan-Locke, overall race winner,   wearing the yellow jersey, left,  on his home stage

Pablo Urtasun crosses the finish line, above, to win the Devon stage of the Tour of Britain, at Dartmouth. Overall some 220,000 spectators watched the stage, on its way from Barnstaple over Dartmoor to the South Hams. They were able to see Devon's Jon Tiernan-Locke, overall race winner, wearing the yellow jersey, left, on his home stage

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Millions of pounds were injected into Devon's economy from a national cycle event this year in the region

More than £7.3 million was spent in the county as a result of the 2012 Tour of Britain cycle race, according to independent research.

The event, which ran from Barnstaple to Dartmouth over Dartmoor in September, raised more than double the £3.1 million generated from last year's event.

Some 220,000 spectators watched the Devon stage, which was hosted by Devon County Council, and 60,000 of those people stayed overnight in the county.

A survey of more than 3,200 spectators revealed day visitors spent £62 per group and overnight visitors spent £105 per group.

Devon County Council's cabinet member for economy, enterprise and employment, Will Mumford, said: "Once again, the Tour of Britain has proved an enormous success story for Devon.

"Devon County Council has to think carefully about spending public money on hosting an event like this.

"But our investment has been returned many times over in this direct boost to the economy of the county which would not have happened otherwise.

"The weather couldn't have been kinder to show off the beauty of Devon from the North Devon coast through the rugged majesty of Dartmoor to the delights of the South Hams."

The survey also found that 75% of respondents were inspired to cycle more regularly after watching the race.

And 95% of those who watched the Devon stage said it was a very enjoyable experience.

Devon County Council's cabinet member for highways and transportation, Stuart Hughes, said: "This year's Tour was the best ever and it has illustrated why our county is a premier destination for cycle tourism.

"The atmosphere was electric and it was incredible to see Mark Cavendish and the other top riders in Devon.

"It was also inspiring to see Devon's own champion rider Jon Tiernan-Locke wearing the yellow jersey on his home stage and winning the race overall. He's the first British rider to win the Tour of Britain and he does his preparation for races on Dartmoor.

"I find it very positive that the event has inspired people to take up cycling or return to cycling. And it's also really encouraging that so many people had so much fun."

This year's Devon stage has just been judged runner-up in the Devon Tourism Awards' event of the year, behind the Agatha Christie Festival.

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  • bullocks400  |  November 26 2012, 7:24PM

    Fair play "parkingpain". Loads of spin from DCC again, must be great to be in a position to spin the justification for any chosen action. Wonder what it's like existing in that bubbly atop one's ivory tower?

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  • parkingpain  |  November 26 2012, 7:10PM

    I am somewhat perplexed by the figure quoted in this article, similar to the numbers quoted in other articles. Where has the 7.3 m been spent and by who. While we are on the subject of figures is there anyone out there who can tell me where the 300 jobs will be created by the building of the Kingskerswell bypass?! Politicians and others of their ilk quote these numbers in an effort to impress us (not so) gullible peasants. When the Kingskerswell bypass is built it will fill up with cars, lorries, buses etc. The traffic jams will still be there, only not in Kingskerswell, happily for the residents of that suburb. Let's have a bit of honesty....sorry this is the spin era. No cynics have been hurt in the creation of this letter.

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