The Tour of Britain will today be passing through Devon with the likes of cycling stars Sir Bradley Wiggins and Mark Cavendish leading the competition along the county’s roads.
Starting at 11am in Sidmouth on the Jurassic Coast, the sixth stage of the tour will cover 85 miles (137km) of Devon countryside, finishing with a SKODA King of the Mountains climb at Haytor on Dartmoor.
The riders are due to pass through Honiton, Willand, Tiverton, Bickleigh, Exeter, Starcross, Chudleigh, the Teign Valley, Moretonhampstead and Bovey Tracey, before the final ascent to the finish line at Haytor.
Last September the route passed through North Devon and tens of thousands of spectators gathered in Barnstaple and along the roads of the area to see riders including Mark Cavendish begin Stage Seven, which finished in Dartmouth.
Huge crowds also turned out in September 2009 when Stage Six of the Tour of Britain finished in Bideford with a thrilling sprint finish won by eventual Tour winner Edvald Boasson Hagen.
This year businesses and traders in East and South Devon are hoping spectators will once again turn out in force to make it a day to remember - providing a final 'end of summer' boost to the local economy.
Last year more than 220,000 spectators watched the Devon stage. A survey of more than 3,200 spectators, carried out on behalf of Devon County Council, found that based on an average group size of 1.4 people, day visitors spent £62 and overnight visitors spent £105 per group.
Derek Philips, Chairman of the Heart of Devon Tourism Partnership, said: "Not only is it a fantastic spectacle in itself, but because the Tour of Britain is here on a Friday, there's the chance for people to really make the most of the whole Tour experience, enjoy the very best that the Heart of Devon has to offer and extend their stay for the full weekend."