THOUSANDS of pounds were raised through a visitor payback scheme run by the National Trust in North Devon last year.
A total of £1,400 was collected by The Old Rectory in Martinhoe on Exmoor. Guests automatically had a small amount added to their bill, which is used to benefit the surrounding area.
They were told about this and had the choice to opt out.
Co-owner Huw Rees said: "It is a great way of connecting visitors with the stunning Exmoor landscape. All of our guests are more than happy to donate money in this way, especially as they can see the results as soon as they step out of the door."