More than 10% of people in the South West have answered their phone or read a text message during sex, according to a new survey by Durex.
The study, conducted by market researchers One Poll on behalf of the condom manufacturer, suggest lovers in the South West are allowing technology to get in the way of their relationships and sex lives.
3% admitted that they had even checked Facebook whilst making love.
The survey suggest our infatuation with the world of tech could be damaging our relationships in the real world.
20% of South Westerners said their partner had been distracted by some sort of tech device whilst they were getting intimate, 20% believing that it gets in the way of their sex life and 32% agreeing or strongly agreeing that it has a negative effect on their relationship.
55% also admitted that they actually spend more time using technology while in bed with their partner than actually having sex.
Durex is celebrating annual event, Earth Hour, by encouraging people to not only turn off all lights on 29 March but to also switch off their tech, and use the opportunity to reconnect with each other whilst the lights are off.
As a call to action, Durex has released a short film which follows the stories of several couples who, like most of us, have become seduced by the lure of a screen and encourages people to make the most of Earth Hour by reconnecting whilst the lights are off.
This film is a passionate plea; escape the screen and embrace the physical. This Earth Hour it’s time to reconnect with each other and turn off to turn on.
Sex and Relationship expert Susan Quilliam said: "Many people find love through dating websites or social media - but it's a worrying trend that many are also feeling gradually ousted in their relationships in favour of interaction online.
“There is, of course, a great place for technology in our lives but habitual use and reliance on our gadgets can lead to bad habits in relationships.
"Durex’s film is a great reminder that we need to take time out to get up close and intimate with our lovers, and reconnect with their needs face-to-face.”
Ukonwa Ojo, Global Marketing Manager said: “Durex believes nothing should get in the way of great sex but our growing obsession with phones, laptops, TVs and tablets isn’t bringing us closer together, it’s pushing us apart.
"So, this Earth Hour let’s log off and switch off; use it as an excuse to swap our laptops for some loving and ditch our phones to enjoy some foreplay. Let’s turn off to turn on.”
Earth Hour takes place on March 29 from 8.30pm to 9.30pm.
For more information visit earthhour.org.