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St John Ambulance calls for people in North Devon to take on new lifesaving resolutions

By NDJPeter  |  Posted: January 26, 2014


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TWO-thirds of people in the South West have already broken their New Year’s Resolutions, according to new research from the St John Ambulance.

The figures come at the start of a new campaign which has seen the first aid charity team up with celebrity psychologist Jo Hemmings in a bid to encourage people to take on a new and potentially life saving resolution.

The group are asking people to learn the vital signs of a heart attack by watching and sharing a short six film.

St John Ambulance’s regional director, Steve Hargreaves said: “It’s not too late to make a new resolution and to try something which is attainable – and potentially life saving.

”Help us reduce heart attack deaths by watching our quick steps on how to spot the signs, and learn how to treat a heart attack.

“Making a resolution this simple could enable you to be the difference between a life lost and a life saved.”

The video can be viewed at www.sja.org.uk/4ps and aims to act as a reminder of the main symptoms of a heart attack; pain, pulse, pale and perspiration.

In the UK 92,000 people suffer heart attacks each year – a third of them die as a result.

If these signs are spotted swiftly and appropriate treatment is given, a heart attack need not lead to a potentially fatal cardiac arrest.

Jo Hemmingway, who has appeared on shows including This Morning and Daybreak, said: “Poor weather conditions and post-Christmas blues can make us feel low and demotivated by now, causing many to lose interest and give up on ambitious or costly New Year’s resolutions.

“Making a new resolution today that is realistic and teaches us a skill will be easier to keep and make us feel good about ourselves.”

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