A BEEF industry leader has urged farmers to shop around among abattoirs to find a decent price for their animals.
"The days of the farmer supplying the same abattoir as his father and grandfather has come to an end if you want the best price for your stock," explained the chairman of the National Beef Association, David Thomlinson, at the association's South West annual meeting in Cullompton.
He said it paid to approach slaughterers for quotes from outside the region.
Members also heard association director Chris Mallon say the industry's strongest ally was the consumer, more of whom are eating beef – albeit in smaller quantities.
The domestic population likes to buy British," he said.
"Provenance is so important and we must be aware the public increasingly like to know where its beef comes from."