Work to rejuvenate a street in the centre of Bideford is set to start next week.
Cooper Street, which links Jubilee Square and Mill Street, will be resurfaced in York stone, which is the paving already used on Jubilee Square.
There will also be an archway installed at the street’s entrance.
The project has been led by Torridge District Council and is due to last seven weeks.
Both Bideford Town Council and Torridge District Council and Bideford businessman Rob Braddick have funded the works which will cost £76,000.
Devon County Council has designed the scheme and will be managing the site.
The leader of Torridge Councillor Philip Collins said: “This is an excellent example of partnership working between TDC, the Town Council and the private sector.
“The project will provide a much improved look to Cooper Street.
“This will benefit not only the residents and visitors but also many of the businesses throughout Bideford and should encourage more pedestrians up from Jubilee Square and on into Mill Street.”
Bideford Mayor Councillor Simon Inch said: “Bideford Town Council is finalising plans for a new archway which will provide a dramatic entrance to Cooper Street, further enhancing the York Stone. Planning permission has been obtained and the final designs are being tweaked ready for presenting to the community.”
Mr Braddick added: “The origins of my family business started in Cooper Street in the late 1800’s when my great, great grandfather, John Joseph Braddick, established an abattoir and butchers shop.
“The abattoir was situated in what is now our Crabby Dicks public house and the property has remained in my family all this time.
“The butchers shop was located in what is now Subway. John Joseph, his wife Sophie and their ten children lived in the flat above the butchers shop.
“Braddicks Leisure celebrates its 120th anniversary next year and I thought it would nice to commemorate this by putting something back into the town for the next generation to enjoy.
“Cooper Street is a key artery into the heart of Bideford town centre and, with its lengthy connection to my family, it is my pleasure to contribute towards improving this historic street.”