PHILIP Dennis foodservice has appointed Sara-Jane Williams as marketing manager to oversee a number of planned developments.
"It's an especially exciting time to be joining Philip Dennis," said Sara. "Towards the end of last year it launched the Lundy Fish range from Dennis Family Fishmongers, won a DEBI award in recognition of their environmental efforts and were granted memberships that recognised their commitment to sourcing local, quality produce."
Sara is looking forward to promoting these achievements and to revealing new plans for 2014. "Right at the moment I am busy preparing for our annual foodservice exhibition in March, as well as helping finalise our online shopping facility."
Ecommerce is just one of the ways in which Philip Dennis plans to increase support for its customers.
"There is such a high level of expertise in-house and we're keen to explore further ways of passing the benefits of our passion and knowledge on to customers."
Sara admitted that, despite living nearby for several years, she'd had no idea of the sophisticated fishmonger and butchery facilities housed at Roundswell.
"It's amazing when you see all that goes on behind the scenes. It's impressive to see a skilled butcher at work and the facilities here are outstanding. Quality produce and great service really are at the heart of Philip Dennis and I'm keen to help them now promote that more, especially with regard to the bespoke aspect of the butchery and fish service they provide."
With recent research predicting £10.3 billion growth in eating out over five years, Sara added: "It's reassuring that eating-out activity is expected to be sustained, but it's important we stay ahead of the game by understanding food trends. People are becoming increasingly savvy as to where and what they eat, the formality of set meal times is fading and the influence of foreign cuisines is growing."
As well as good value, customers are also seeking a match with their personal values, such as ethics and healthier eating. As a family business with a commitment to high quality, local produce and recognised "green" credentials, Philip Dennis is well positioned to support this.
"There's so much more to Philip Dennis than I would have ever guessed," admitted Sara. "I am looking forward to spreading the word on all we do here."