An anti-Tesco mural covering a wall in the centre of Westward Ho! has been painted over.
The mural was painted by graffiti artist Mau Mau earlier this month and has attracted a lot of interest but now has been white washed.
The anti-supermarket painting refers to plans for a Tesco store to be opened in the village.
Bev Coombes, who owns DelicaDevon a deli in Westward Ho!, has been one of the organisers of the anti-Tesco campaign.
She said: “I am sad to see it go but it has served its purpose. It was here for the protest and march we had here on Monday and the message has hopefully got across to Tesco.
“I think there was concern about what people were feeling about it and how Tesco would react.
“I think there will be something else going up there soon focusing on the independent shops on the village.”
The image of the graffiti has been seen by thousands on the internet and has 170 likes on Mau Mau’s Facebook page.
Tesco has confirmed the company has not threatened any legal action against the mural.
Heather McCarthy, whose dad Nick Laws, owns the wall said it was just a case of scheduled repair work taking place.
She said: "It is nothing more sinister than repairs that were due to take place.
"It faces the sea and so gets a lot of abuse so there are lot of cracks which need attention.
"You never know what the future holds in terms of more paintings being done on it."