A LEADING supermarket will no longer sell several lads’ mags after publishers refused to meet requests to put the magazines in sealed modesty bags.
The Co-operative, which has at least seven stores in North Devon, announced today it will no longer sell Front, Nuts and Zoo in any of its 4,000 premises.
The Midweek and Sunday Sport newspapers will also being pulled from all Co-op stores, after the publisher said it was no longer able to fulfil its earlier undertaking that it would deliver all editions in modesty bags.
In July, a request was made to the publishers of Front, Loaded, Nuts and Zoo, by The Co-operative Group, to put the magazines in modesty bags to cover the photographs of scantily-clad woman on the covers.
While the publishers of monthly title, Loaded, agreed to cover the magazine for the next issue on September 18, the publishers of the other titles refused to comply.
Steve Murrells, Chief Executive Retail for The Co-operative Group, said: "As a community-based retailer, we have listened to and acted upon the concerns of our customers and members, many of whom said they objected to their children being able to see overt sexual images in our stores.
“We believe individual, sealed modesty bags are the most effective way of addressing these concerns, so we will no longer be stocking the titles that have failed to meet our request.
“This action will make our stores more attractive to families with young children, by creating a more family-friendly shopping environment.”
The Journal tried to contact Co-Op food stores in North Devon but was told to contact head office for comment.
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