MAKING web information available to browsers on every type of device is becoming more important for businesses. In recognition of this, Bideford-based holidaycottages.co.uk has optimised its new website to make it accessible however it is viewed.
"We can see that our customers are increasingly engaging with us by using mobile devices to search for their holiday," said James Morris, managing director.
"Our new responsive website will mean that our visitors will have a consistent browsing experience across multiple devices and ultimately enjoy an easier booking journey with us."
The single responsive website allows the content to be displayed at its best from mobiles and tablets to super widescreen monitors, resulting in a quicker search experience that makes it even easier for visitors to book their holiday in the UK.
The new website also features a fresh design with inspiring imagery to ensure that customers get a picture perfect view of where they wish to stay before they book.
Google has predicted that mobile searches, on tablets and smartphones, will surpass searches on desktop over the next few years.
Analysis by holidaycottages.co.uk backs this up with a year-on-year comparison of visitors in June 2012 with those in June 2013 showing desktop visits dropped 26.2% while tablets and mobiles with full browsers increased by 141.16% and 84.44% respectively.
Although established 30 years ago, the family-run business embraces state-of-the-art technology and is still expanding its portfolio. It has recently branched out nationwide, adding new properties in a number of popular UK holiday destinations. All properties are personally inspected by the dedicated property team to deliver the high standards expected and the friendly bookings team are always on hand to assist with the quick and easy bookings process. For details visit holidaycottages.co.uk