The Labour Party has signalled it has switched its attention to winning votes in the south of England that is vital to electoral triumph.
Ed Miliband will today pledge a tax cut for small businesses that is likely to win plaudits in the Westcountry, which is dominated by small enterprises.
The £450 saved by firms over two years is modest, but will indicate Labour re-positioning itself on Conservative ground.
Meanwhile, Shadow Chancellor Ed Balls hinted at a U-turn on supporting the £50 billion high-speed rail link between London and the North, against claims areas including the far South West will feel no benefit.
And Shadow Defence Secretary Jim Murphy said the party cannot win the 2015 election without reaching out to more comfortable voters in the south. It holds just two seats in Devon and Cornwall.
In his keynote speech to party conference in Brighton today, Mr Miliband will attack David Cameron for making life “harder not easier” for most families. He will tell delegates: “They used to say ‘a rising tide lifts all boats’. Now, the rising tide just seems to lift the yachts.”