NORTH Devon Council plan to offer half price parking on Sundays and show coverage of major sports events in Barnstaple Pannier Market.
The schemes are set to be discussed at a meeting of the council's Executive tomorrow.
The Pannier Market Strategy has been put together to show the types of activities it could facilitate when the market is not operating.
The idea is to attracts shoppers and visitors to the town and create a 'cultural quarter' centred around the Pannier Market, Butchers Row and the Queens Theatre.
A report put together for tomorrow's meeting outlines a draft calendar of events to be held in the Pannier Market.
They include showing Six Nations rugby matches on a big screen as well as the Wimbledon men's final along with offering deck chair seating, Pimms, strawberries and cream.
An action plan for the Pannier Market includes submitting a planning application to allow events during the winter, installing glass corridors to the central route and amend a bye law to allow Butchers Row to be used as an event and spill-out space.
In addition to this, half price car parking has also been proposed as part of a Sunday Campaign.
It would involve the price of short stay car parks on Sundays from January up to Easter to be reduced from £1 an hour to 50p.
A report prepared for the Executive meeting states: "This initiative seeks to attract those shoppers who live in Barnstaple's catchment areas into Barnstaple in order to improve the economic prosperity and long term viability of the town centre."
It goes on to state that the town's car parks are "considerably under-capacity on Sundays" and said the parking scheme would hopefully generate an overall gain in car parking revenues.
It continues: "Discussion with retailers had determined that they would be very supportive of initiatives to attract shoppers on Sundays and compete with Exeter, recognising the different segments and needs of the shopper market."
In terms of the risks, the report stated some shoppers may switch from Saturdays to Sundays, although it is felt the levels will be relatively low.
The report says if the campaign attracted no extra shoppers the financial loss to the council would be £11,407.73, based on 2012 parking trends.
The cost of the campaign, including reprogramming ticket machines and supplying temporary stickers, would be £3,120.
Both proposals will be discussed tomorrow.