CREATIVE England has launched a £1 million support programme for new and established electronic games developers in the South West. Creative England GamesLab is funded by the European Regional Development Fund (ERDF) and supported by the Government's Regional Growth Fund (RGF). It is the agency's first dedicated support scheme for the games industry.
The programme includes funding, workshops and business expertise and aims to aid and sustain the growth of the South West's games industry through the development of innovative games and intellectual property.
Creative England's head of games and digital media, Jaspal Sohal, said: "The UK video game industry is already at the forefront of both technical and creative excellence with British studios creating some of the most popular video games titles in the world.
"Creative England GamesLab will help the next generation of games developers take advantage of this growing market and support them in reaching their commercial and creative potential."
Nico Anton of Throw Em Balls, a North Devon-developed game that reached the top 10 in the Apple App Store, said: "We took on the current game with a budget of £1,000, which got us into the top 10 in terms of sports games.
"We are always updating it but are held back by constraints. We don't have the equipment, software or advertising to sustain it at that position.
"We would certainly like to push it forward and something like the GamesLab scheme would really help."
Nico and his business partner are currently developing a second game, which is likely to be launched in 2014.
Games developers can apply for grants from GamesLab from £10,000 to £50,000 for the development of a commercial game on console, desktop or mobile platforms.
Investments must be matched by a minimum of 50 per cent from other sources and the game must be completed no later than October 15, 2014.
The closing date for funding applications is midday on September 16, 2013.
For more details of the programme visit gameslab.uk.com