Facebook have reacted strongly to claims surfacing that they are trying to extort enormous sums of money from a list of gambling-related fan pages and ad campaigns.
An email exchange between two figure heads in the matter - the MadAboutBingo.com owner and a representative of Facebook’s Marketing department were published on the popular gambling forum Casino Affiliate Programs. What initiated this email correspondence was that the ‘Mad About Bingo’ Facebook fan page was withdrawn from the Social Networking site without any warning or explanation before-hand. Within these emails, it was initially stated by the Facebook representative that they “don’t allow gambling through our self-services because we believe the safety of our user is the most important”. Contrary to this however, in the following email, the representative then went on to say that “[Facebook] was demanding 10k every month from gambling fan pages just to stay in existence.” In addition to this, there would be “a minimum ad spend of £30,000 for running a campaign that relates to gambling.”
Although there are specified restrictions that Facebook included in their policies for ads with gambling related content, on their websites ‘Terms and Conditions’ section there isn’t any information signifying a fee for any advertising activity.
The BlackJackChamp website believe they have uncovered the primary reason as to why Facebook have decided to take such action and this stems back to the basic purpose of any business, “Facebook needs money”. “Most developed markets use the mobile Facebook platform that is not showing ads, therefore does not make money. The firm desperately tries to find new sources of revenue.”