Supermarket chains Asda and Tesco have withdrawn controversial Halloween costumes from their shelves after receiving a barrage of criticism.
The supermarket giants, which have stores in North Devon, came under fire for selling the ‘offensive’ costumes and have been forced to apologise.
Asda took to Twitter to confirm its “mental patient fancy dress costume", which was on sale for £20 and featured fake blood, a mask and a fake meat cleaver, had been withdrawn from its shelves.
Tesco also followed suit and issued a statement to confirm it had removed its “psycho ward” costume which was an orange jump suit with the word ‘committed’ printed on the back.
Thousands of people took to Twitter to air their frustration at the costumes, with many suggesting it was insulting to people suffering from mental health problems.
Mental health charity Mind, which complained that such costumes "fuel stigma”, said Asda had since pledged to donate £25,000.
Asda took to its Twitter page to apologise for the incident.
In a series of posts it said: “We're deeply sorry one of our fancy dress costumes has upset people. This was an unacceptable error - the product was withdrawn immediately.
“We'd like to offer our sincere apologies for the offence it's caused and will be making a sizeable donation to @MindCharity.”
Tesco also apologised and said it was “really sorry for any offence” caused.
Both costumes were removed for sale by Wednesday lunchtime.
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